As a current Customer of Southern Star Scientific (December 2023) it would be impossible for you have access to another customer’s email address or any of their personal contact information. However it is important for us to explain to you the nature of what ‘spam’ is, and also how we ensure that we follow this strict anti-spam policy. Over the course of interacting with our staff, and if you the customer should decide to purchase our products, we would then be in possession of contact information belonging to you. One example of abiding by the anti-spam policy is to ensure that every contact our staff has with you is in strict accordance with the anti-spam policy.
Another example is that perhaps in the future we may start a ‘newsletter’. The action of creating and distributing a newsletter is a good example of a situation where strict anti-spam policy is mandatory, in order to ensure that information travels from the corporation to only customers/subscribers who have specifically requested and/or agreed to receive the communication from the company they provided the permission to, and to ensure that you could also unsubscribe to any emails or newsletters with a single "click".
The definition of spam. What is spam?
Spam is any email you send to someone who hasn’t given you their direct permission to contact them on the topic of the email.
When you send an email to someone you don't know, that's an "unsolicited" email. Sending one unsolicited message to someone is obviously not spam. But when you send an unsolicited email to an entire list of people you don't know, that's spam.
To send email to anyone, you need to have their permission. This could be done through:
- An email newsletter subscribe form on the web site.
- An opt-in checkbox on a form. This checkbox must not be checked by default, the person completing the form must willingly select the checkbox to indicate they want to hear from you.
- If someone completes an offline form like a survey or enters a competition, they can only be contacted if it was explained to them that they would be contacted by email AND they ticked a box indicating they would like to be contacted.
- Customers who have purchased from us within the last 2 years.
We can't import or send to any email address which:
- we do not have explicit, provable permission to contact in relation to the topic of the email you’re sending.
- we bought, loaned, rented or in any way acquired from a third party, no matter what they claim about quality or permission. We need to obtain permission yourself.
- We haven’t contacted them via email in the last 2 years. Permission doesn’t age well and many people have either changed email address or won’t remember giving their permission in the first place.
- Companies can’t copy and paste email addresses from the web. Just because people publish their email address doesn’t mean they want to hear from corporations.
If we send out newsletters, what content MUST we include in the newsletter?
Every newsletter that a company sends to a customer/subscriber must include a single-click, clear and visible unsubscribe link that instantly removes the subscriber from the list. Once they unsubscribe, the corporation must stop sending newsletters to them, unless they resubscribe again.
This anti-spam policy is for your protection. You have trusted us with your private contact information and we will respect that trust.
Last Revised December 2023